Position title
AM/DM Marketing - Brands & B2B
Description
We are looking for a Marketing professional to accelerate brand building, develop and manage marketing programs. Ideal candidate must have track record in getting positive, tangible business returns by developing and executing successful, result-based marketing programs. Candidate must demonstrate ability in strategic brand marketing activities, building vision-led branding and goal-oriented marketing strategy; executing effective Marketing Plans and MarCom. We are looking for a person who would love to live great marketer’s dream of building a group of brands and robust B2B businesses.
Responsibilities
This role involves building multiple group brands and generating B2B business.
- Develop creative direction for strategic marketing and brand management for the mother brand as well as business brands.
- Be the brand guardian maintaining brands’ integrity and marketing assets including websites, social profiles and identities on all platforms.
- Gather and use market insights, consumer trends, and marketing best practices to build successful marketing strategies and Integrated Marketing Communication (IMC) programs.
- Translate strategies successful execution to fulfil specified business objectives.
- Generate qualified leads for B2B business through effective direct marketing initiatives.
- Spearhead execution of ATL, indirect marketing programs from start to finish.
- Generate B2B business through tactical, direct marketing, digital programs.
- Support Ecommerce/Retail Marketing teams in generating business.
- Research, analyse and adopt requisite market trends, demographics, competition, new business opportunities, relevant tools & practices.
The Hallmark
- Develop TG engagement and CRM programs.
- Enhance requisite brand visibility.
- Generate B2B business leads.
Qualifications
Formal Credentials-
- 4-6 years’ experience in similar role and activities with a brand of repute.
- Creditable experience in brand management, Direct Marketing, B2B marketing.
- Experience in key aspects and tools of marketing, including brand marketing, PR, Digital Marketing, social media marketing.
Accreditations & Core Composition
- MBA or equivalent in Marketing or Advertising.
- Excellent written and verbal communication skills.
- Metrics-driven marketing mind with eye for creativity.
- Competence as a creative thinker, writer and visualiser.
- Willingness to become a growth hacker.
- Willingness and ability for need-based travel.
- Willingness to take the challenge of performance linked remuneration.
Hiring organization
Employment Type
Full-time
Beginning of employment
Immediate
Duration of employment
Lifetime
Industry
Marketing
Job Location
New Delhi
Working Hours
09:30 - 18:00
Base Salary
₹800000-₹850000 Per year
Date posted
March 27, 2022
Valid through
April 15, 2022
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