We are looking for a Marketing professional to launch a product, accelerate business generation, develop and manage online sales programs. Ideal candidate must have track record in getting positive, tangible business returns by developing and executing successful, result-based marketing programs. Candidate must demonstrate ability in B2C marketing activities, goal-oriented marketing strategy; executing effective Marketing Plans, field events and BTL activities. We are looking for a person who would love to live great marketer’s dream of launching a product and running successful B2C business.
This role involves building online business and generating B2C business.
- Identify target B2C audiences and develop marketing plans with specific objectives across different channels and segments.
- Build revenue generation strategies in partnership with strategic marketing team.
- Lead, plan and execute SEO, SEM, SMM, PPC etc., events of different scales in various formats to build online sales platform and generate revenues.
- Build marketing strategies and implement successful events, BTL programs.
- Work with product design teams to constantly improve B2C offerings.
- Work with various media buyers, advertising agencies, printers, BTL, brand partnerships, Performance Marketing, on-ground activation, event agencies and other services to bring marketing projects to fruition.
- Build online sales business.
- Generate B2C business revenue.
- Enhance requisite brand visibility through BTL programs.
- 4-6 years’ experience in similar role and activities.
- Creditable experience in B2C Services marketing, brand partnerships, Performance Marketing, events and BTL activities.
- Experience in key aspects and tools for product launches, online sales, Digital Marketing and on-ground activation.
Accreditations & Core Composition
- MBA or equivalent in Marketing, advertising or related field.
- Good written and verbal communication skills.
- Metrics-driven marketing mind with eye for creativity.
- Competence as go-getter, performance driven, revenue-generating marketer.
- Willingness to become a growth hacker.
- Willingness and ability to travel.
- Willingness to take the challenge of performance linked remuneration.